Mission Statement

“The client is our business – the business is our client.”

Our mission statement states everything you need to know about SMA. We are all about our client’s success and satisfaction. Strategic Marketing Affiliates provides licensing representation and counsel to academic institutions, conferences and professional organizations.  SMA provides clients with the knowledge, experience and insight necessary to have a successful licensing program.

SMA bases its business philosophy upon three basic principles:

• Constant innovation and creativity
• Great attention to detail
• Unparalleled dedication to doing whatever is necessary to ensure a client’s success and satisfaction

Founded in 1997, Strategic Marketing Affiliates has quickly grown to become a leader in the arena of collegiate licensing. The Indianapolis-based SMA team combines extensive licensing and marketing experience with a forward thinking attitude in keeping its approach fresh, energetic, and, above all else, effective.

We welcome the opportunity to share specifically how SMA can assist in growing and developing the licensing program at your institution to nothing short of spectacular. Find out how SMA can work for you!