Strategic Marketing Affiliates invites you to participate in the third installment of our 6-part webinar series.

Each webinar tackles a different topic affecting collegiate institutions and their brands.

The third webinar, Running a Successful Licensing Program, will be held at 2 p.m. (EST) on July 29. 

Dale Carder, Executive Director of the UCM Foundation and Interim Chief Development Officer for the University of Central Missouri, will be discussing the best practices for managing, growing and maximizing the potential of a licensing program.  Dale and UCM were awarded the 2007 ICLA Licensing Program of the Year – the award for the top licensing program in the nation.

To RSVP for July's webinar, Running a Successful Licensing Program, please contact Jared Harding at 317-829-5735 or Jharding@smaworks.com.

If you feel there is someone on campus that would benefit from this presentation, we encourage you to forward this email and invite them to attend!

The list below identifies topics covered over the course of the series:

Protecting Your Brand (May)
(What can you do to prevent infringement or misuse of an institution’s marks?)

Updating Your Marks (June 30)
(When should an institution freshen up its marks?)

Running A Successful Licensing Program (July 29)
(What are the keys to a successful program?)

Infringement on Your Campus (August)
(Where is infringement likely to be found?)

Incorporating the Whole Campus (September)
(How do I involve everyone?)

Four P’s of Licensing (October)
(Protect, Profit, Promote and Preserve)

Thank you for your time and we look forward to seeing you on July 29!

The SMA Team

The value of retail sales for Collegiate-based licensed merchandise was estimated at $3.2 billion in 2009, according to "The Licensing Letter Royalty Trends Report." That $3.2 billion accounts for 3.5% of licensed merchandise retail sales in 2009 in the U.S. and Canada. This data was derived from The Licensing Letter’s Annual Licensing Business Survey.

The "Royalty Trends Report" estimates the average royalty rate for Collegiate-based licensed merchandise was 9.8% in 2009, one point higher than the overall industry average (8.8%) for licensed merchandise.

In further analysis of the data, the report goes on to explain that most collegiate licenses carry a royalty rate between 7.5% and 8.5%. Schools with larger programs, which command a higher (9% to 10%) rate, and goods commemorating national championships, such as NCAA Championships, boost the overall average royalty rate.

The SMA Team

According to “The Licensing Letter Royalty Trends Report,” the average industry-wide royalty rate for the consumer products licensing business in the U.S. and Canada in 2009 was 8.8%.  This data was derived from The Licensing Letter’s Annual Licensing Business Survey.

The 8.8% average industry-wide royalty rate is up slightly from the average for the prior three years (8.7%) and the running average since 2000 (8.65%).

The SMA Team

Royalty rates for licensed merchandise have been consistent in the last 10 years. From 2000 to 2009, the average royalty rate moved slightly from 8.5% to 8.8%, according to The Licensing Letter Royalty Trends Report.

The average royalty rates for Sports-licensed properties rose from 8.4% in 2000 to 10.1% in 2009, according to the same report. Since they started tracking Collegiate-licensed properties in 2008, the average royalty rate has been steady at 9.8%. These statistics are based on data collected from The Licensing Letter's Annual Licensing Business Survey.

Here are trends for additional property types since 2000, according to The Royalty Trends Report:

• Entertainment (10.4% in 2000 to 9.8% in 2009)
• Traditional Toys/Games (8.6% in 2000 to 10.1% in 2009)
• Videogames/Interactive (8.6% in 2008 to 8.8% in 2009)

The SMA Team

Strategic Marketing Affiliates invites you to participate in the second installment of our 6-part webinar series.

Each webinar tackles a different topic affecting collegiate institutions and their brands.

The second webinar, Updating Your Marks, will be held at 2 p.m. (EST) on June 30. 

Brad Bishop, co-founder of Torch Creative, will be discussing the importance of updating your marks, the correct timing to do so and will be hosting a Q&A session.   Brad has designed logos for the National Basketball Association (NBA), National Hockey League (NHL) and collegiate institutions of all sizes.

If you feel there is someone on campus that would benefit from this presentation, we encourage you to forward this invitation and encourage them to attend!

RSVP for the event by sending an email to Jared Harding at jharding@smaworks.com.

The list below identifies topics to be covered over the course of the series:

Protecting Your Brand (May)

(What can you do to prevent infringement or misuse of an institution’s marks?)

Updating Your Marks (June 30)

(When should an institution freshen up its marks?)

Running A Successful Licensing Program (July)

(What are the keys to a successful program?)

Infringement on Your Campus (August)

(Where is infringement likely to be found?) 

Incorporating the Whole Campus (September)

(How do I involve everyone?)

Four P’s of Licensing (October)

(Protect, Profit, Promote and Preserve) 

Thank you for your time and we look forward to seeing you on June 30!

The SMA Team