Collegiate Licensing Webinar Series

Strategic Marketing Affiliates invites you to participate in a series of webinars designed to help shape and cultivate your brand.  The series will run over the course of six months and will feature one webinar per month.

Each webinar will tackle a different topic affecting collegiate institutions and their brands.

The first webinar, Protecting Your Brand, will be held at 2 p.m. (EST) on May 21. To register for the webinar, please send a request to questions@smaworks.com.

The list below identifies the topics that will be covered over the course of the series:

Protecting Your Brand (May)
(What can you do to prevent infringement or misuse of an institution’s marks?) 

Touching Up Your Marks (June)
(When should an institution freshen up its marks?)

Running A Successful Licensing Program (July)
(What are the keys to a successful program?)

Infringement on Your Campus (August)
(Where is infringement likely to be found?)

Incorporating the Whole Campus (September)
(How do I involve everyone?)

Four P’s of Licensing (October)
(Protect, Profit, Promote and Preserve) 

If you have any questions or concerns regarding these topics or the series, please contact Jared Harding at 317-829-5735 or Jharding@smaworks.com. 

Thank you for your time and we look forward to seeing you on May 21!

The SMA Team