Webinar Series: Updating Your Marks
Thursday, June 10, 2010 at 5:34PM Strategic Marketing Affiliates invites you to participate in the second installment of our 6-part webinar series.
Each webinar tackles a different topic affecting collegiate institutions and their brands.
The second webinar, Updating Your Marks, will be held at 2 p.m. (EST) on June 30.
Brad Bishop, co-founder of Torch Creative, will be discussing the importance of updating your marks, the correct timing to do so and will be hosting a Q&A session. Brad has designed logos for the National Basketball Association (NBA), National Hockey League (NHL) and collegiate institutions of all sizes.
If you feel there is someone on campus that would benefit from this presentation, we encourage you to forward this invitation and encourage them to attend!
RSVP for the event by sending an email to Jared Harding at jharding@smaworks.com.
The list below identifies topics to be covered over the course of the series:
Protecting Your Brand (May)
(What can you do to prevent infringement or misuse of an institution’s marks?)
Updating Your Marks (June 30)
(When should an institution freshen up its marks?)
Running A Successful Licensing Program (July)
(What are the keys to a successful program?)
Infringement on Your Campus (August)
(Where is infringement likely to be found?)
Incorporating the Whole Campus (September)
(How do I involve everyone?)
Four P’s of Licensing (October)
(Protect, Profit, Promote and Preserve)
Thank you for your time and we look forward to seeing you on June 30!
The SMA Team
