Licensing: Did You Know? Industry

According to “The Licensing Letter Royalty Trends Report,” the average industry-wide royalty rate for the consumer products licensing business in the U.S. and Canada in 2009 was 8.8%.  This data was derived from The Licensing Letter’s Annual Licensing Business Survey.

The 8.8% average industry-wide royalty rate is up slightly from the average for the prior three years (8.7%) and the running average since 2000 (8.65%).

The SMA Team