Webinar Series: Successful Program

Strategic Marketing Affiliates invites you to participate in the third installment of our 6-part webinar series.

Each webinar tackles a different topic affecting collegiate institutions and their brands.

The third webinar, Running a Successful Licensing Program, will be held at 2 p.m. (EST) on July 29. 

Dale Carder, Executive Director of the UCM Foundation and Interim Chief Development Officer for the University of Central Missouri, will be discussing the best practices for managing, growing and maximizing the potential of a licensing program.  Dale and UCM were awarded the 2007 ICLA Licensing Program of the Year – the award for the top licensing program in the nation.

To RSVP for July's webinar, Running a Successful Licensing Program, please contact Jared Harding at 317-829-5735 or Jharding@smaworks.com.

If you feel there is someone on campus that would benefit from this presentation, we encourage you to forward this email and invite them to attend!

The list below identifies topics covered over the course of the series:

Protecting Your Brand (May)
(What can you do to prevent infringement or misuse of an institution’s marks?)

Updating Your Marks (June 30)
(When should an institution freshen up its marks?)

Running A Successful Licensing Program (July 29)
(What are the keys to a successful program?)

Infringement on Your Campus (August)
(Where is infringement likely to be found?)

Incorporating the Whole Campus (September)
(How do I involve everyone?)

Four P’s of Licensing (October)
(Protect, Profit, Promote and Preserve)

Thank you for your time and we look forward to seeing you on July 29!

The SMA Team