Strategic Marketing Affiliates

How do I apply for a license?
How does the application process work?
How long does the licensing process take?

Are there any liability insurance requirements?
How do I add a new school/conference/association to my license agreement?
How do I add new products to my license agreement?
To whom do we send the artwork to get approved?
What is Approvals on Demand (AOD)?
How do I submit a design for approval?
What is Logos on Demand (LOD)?
How can I acquire artwork/logos for SMA clients?
How does the royalty reporting process work?
How are royalties calculated?
If I have no sales in a given quarter, do I still have to fill out the royalty reporting forms?
How do I determine if the product is subject to royalty fees?
What happens if a trademark is used without a license?
Are there any labeling requirements for licensed products of SMA clients?
Where do I get the official label for my products?
How do I obtain a vendor number from a bookstore?

How do I apply for a license?

A license application can be found on this website under the section “Apply for a license”. If you have any questions regarding this application, please contact SMA at (317) 829-5690.

How does the application process work?

Once an application is received in our office it is processed immediately and assuming everything regarding the company is in order, it is passed on to the respective institution(s) for their approval. Once both the school and SMA have approved a licensee applicant, the applicant will be provided with the information necessary to submit the required liability insurance certificate. Upon receipt of this certificate, the license agreement will be forwarded to the applicant.

How long does the licensing process take?

The total length of the licensing process is usually determined by the speed of response from the licensee to requests for information. On average the process takes approximately 4-6 weeks.

Are there any liability insurance requirements?

Yes, liability insurance is required for a standard license. The link below is an example of the certificate that we require but we ask that you do not send the certificate until we notify you that your application has been approved. We appreciate your understanding.

Liability Insurance

How do I add a new school/conference/association to my license agreement?

To add a new property to your current SMA license, please contact our office via phone, fax or email with your request. We will forward your request to the appropriate party for approval. If approved, an Addendum will be sent for your execution adding the property to your current license.

How do I add new products to my license agreement?

To add a new product to your current license, please contact our office via phone, fax or email with your request. You may be required to submit a sample of the desired product for review.

To whom do we send the artwork to get approved?

All artwork must be submitted to J. Patton's Approvals on Demand system for approval. There are no exceptions to this. Any artwork not submitted for approval prior to production will be treated as an unlicensed product.

What is Approvals on Demand (AOD)?

Approvals On Demand is SMA’s web based art approval system located at http://www.logosondemand.net/sma/approvals.asp. You will need a User ID and password to use the system. These items will be provided to all SMA licensees.

How do I submit a design for approval?

Each approved licensee will be given a User ID and password, which will grant them access to Approvals On Demand, which is located at www.logosondemand.net. Once a design is submitted into the system, it is automatically routed to the appropriate parties for review and notification will be sent via email to the licensee alerting them when the process has been completed. All artwork submitted should be in .pdf format.

Download the AOD Access Form

What is Logos on Demand (LOD)?

Logos On Demand is SMA’s vehicle for the distribution of digital logo files to licensees. Logos On Demand is managed by J Patton who is a nationally recognized leader in the field of of logo/brand management. Licensees will be given the opportunity to download vector ready images and pre-approved embroidery tapes to ensure the proper use of our clients marks and logos.

How can I acquire artwork/logos for SMA clients?

SMA will only provide artwork to approved licensees. A black and white printed copy of the artwork will be provided to all licensees at the completion of the licensing process. All digital copies of logos are distributed through our partnership with Logos On Demand. If you are an approved licensee, please download the LOD Order Form or contact Jody Anthis at J Patton either via the website at www.logosondemand.net or by phone at 770.612.0476 for subscription information.

Download the LOD Order Form

How does the royalty reporting process work?

All licensees are required to submit a royalty report on a quarterly basis regardless of whether or not any sales occurred during that period. Royalty forms are available on our website at http://www.smaworks.com/licensing/clients/RoyaltyForms.htm. Simply click the school for the appropriate form. If you have more specific questions regarding this process, please contact SMA at 317.829.5690.

How are royalties calculated?

Royalties are calculated by multiplying the royalty rate provided for the property and the net selling price of the licensed product.

If I have no sales in a given quarter, do I still have to fill out the royalty reporting forms?

Yes, a quarterly royalty report is due regardless if any sales occurred during the period.

How do I determine if the product is subject to royalty fees?

Royalty fees apply unless the Institution grants an exemption.

All purchases of merchandise bearing an Institution’s name or trademarks, regardless of whether or not the purchase is subject to royalty, will be from licensed manufacturers. Below are some general guidelines, but please contact SMA or the respective institution in question for their specific policies.

Royalty exemptions may be granted for:

Goods purchased by the Institution for internal consumption and not re-sold (use by University faculty, staff, and students) will be exempted from royalties. Examples are: athletic uniforms, binders for inter- or intradepartmental use, recognition pins and plaques, calendars and schedules of events, containers, napkins, photographs, and works of art.
Goods manufactured or purchased by the Institution promoting the Institution and its programs. Examples include student recruitment materials, fund-raising items, advertisement of Institution programs, and notices of special events.
Student organization bona fide fund raisers that have been approved through the appropriate institutional channels.

Royalty exemptions will not be granted for:

Goods purchased by the Institution, affiliates, bookstores or gift/concession centers for resale;
Student groups selling to the general public, or students engaged in business for personal profit while making a nominal contribution to a student organization for the purpose of gaining either the exempt status or the privilege of selling on campus;
Goods purchased by the Institution for external use (end user is not a member of the faculty, staff, or student body) when the cost of the product is passed to the consumer through fees or contributions

What happens if a trademark is used without a license?

SMA and their clients are legally obligated to enforce its trademark ownership rights. SMA and respective University and College personnel work closely with federal, state and local law enforcement organizations to shut down illegal uses.

Are there any labeling requirements for licensed products of SMA clients?

SMA and their clients are proud supporters of the Officially Licensed Collegiate Products (OLCP) label. All licensees are required to display the “OLCP” Label on their

products either via a hangtag or a sticker. This label should also contain manufacturer information as well.

Additional information can be found at the following link: http://www.logosondemand.net/sma/forms/sma_labels.pdf

Where do I get the official label for my products?

A 1" x 1" OLCP sticker can be purchased from the following:

J. Patton

3190 Reps Miller Road, Suite 360

Norcross, GA 30071
Contact: Jody Anthis
770.612.0461 phone
770.612.0439 fax

OLCP order form

How do I obtain a vendor number from a bookstore?

In order to sell approved licensed products to many college bookstores, especially stores managed by Barnes & Noble and Follett Higher Education Group, you must have a vendor number. This number can be acquired directly from either of these companies by completing their application process. Be advised that there is no guarantee that a vendor number will be granted, even though you may have a license to produce merchandise for the respective school.