Strategic Marketing Affiliates
represents the intellectual property rights of universities, colleges
and conferences to maximize market impact with marks and logos.
Below is a sample of SMA's licensing program services:
Consultation & Program Launch
- Provide a comprehensive strategic licensing plan that will serve as the guide for your organization and SMA in growing the licensing program
- Establish licensing policies such as royalty rates, exemption policies, and logo usage guidelines based on market analysis
Accounting Services
- Collect royalties from licensees and provide an accounting report along with payment to your organization
- Perform up to five audits of predominate licensees each year
Artwork Services
- Provide a "Brand Identity Audit" at the outset of
the relationship, reviewing current trademark status and making
a recommendation regarding potential changes or updates to current
logos
- Logos will be properly digitized and formatted for licensee's
production standards
- Logos will be made available to approved licensees and your
staff through the Logos
On Demand website
- Administer artwork approvals through our web-based approval
system, Approvals
On Demand
Legal Services
- Advise with the federal registration process regarding your trademarks
- Enforcement of your trademarked logos and marks
Licensing Services
- Creation of licensing agreements, negotiation and execution
of license agreements with approved licensees, and managing license
agreement renewals
- Ensure proper product liability insurance coverage from all
licensees
Marketing Services
- Distribute licensee lists to the campus bookstores and other local retailers
- Meet with local retailers during campus visits to discuss the licensing program
- Advise your organization on the implementation of the marketing strategies
These core services are
meant to handle all requirements and aspects of a successful licensing
program. If desired, services such as new logo development, additional
audits, local event enforcement, and promotional program implementation
of the marketing strategies as a part of the strategic licensing
plan are available.
|
