Labeling Requirements

One of the most recognized licensed product authenticators in the licensing business is the “Officially Licensed Collegiate Products” (OLCP) label. Each year, this label is affixed to more than 100 million collegiate products in the U.S. This label was first introduced to consumers in 1981, and tens of millions of consumers now recognize this mark and the merchandise quality represented by this icon.

All licensed products produced featuring the marks of SMA clients must contain a hangtag or sticker with the OLCP label and also information identifying the manufacturer and their contact information.

Apparel Licensees are required to use the OLCP hangtag or affix the 1” OLCP sticker to an approved custom hangtag on all merchandise.

Headwear and Non-Apparel Licensees are required to use OLCP stickers (1” x 1”). Those Non-Apparel Licensees with very small products may be permitted to use the smaller (1cm x 1cm) stickers with special written approval from SMA.

Ordering Labels

J. Patton is the only authorized supplier of SMA’s OLCP labels and hangtags. To order the OLCP label or to download an order form, visit: http://www.logosondemand.net/sma/forms/sma_labels.pdf

Current Logos on Demand subscription holders may order the labels online and save $15 in handling fees; otherwise, licensees must complete the order form and fax it to J. Patton at 1-770-612-0439.

Please note that OLCP labels will not be shipped until/unless you have an agreement in place with SMA.  In addition, if you are a CLC licensee and are currently using the OCLP holographic labels on your products, you may also use these for your SMA licenses as well.