SERVICES

Strategic Marketing Affiliates manages the intellectual property rights of universities, colleges and conferences
to maximize market impact with marks and logos.

Below is a sample of SMA's licensing program core services:

Consultation & Program Launch
• Provide a comprehensive strategic licensing plan that will serve as the guide for your
   organization and SMA in growing the licensing program
• Establish licensing policies such as royalty rates, exemption policies, and logo usage
   guidelines based on market analysis 

Accounting Services
• Collect royalties from licensees and provide an accounting report along with payment to
   your organization
• Perform compliance reviews of national licensees each year 

Artwork Services
• Provide a "Brand Identity Audit" at the outset of the relationship, reviewing current
   trademark status and making a recommendation regarding potential changes or updates to current logos
• Logos will be properly digitized and formatted for licensee's production standards
• Logos will be made available to approved licensees and your staff through the
   Logos On Demand website
• Administer artwork approvals through our web-based approval system,
   Approvals On Demand 

Legal Services
• Advise with the federal registration process regarding your trademarks
• Enforcement of your trademarked logos and marks 

Licensing Services
• Creation of licensing agreements, negotiation and execution of license agreements with
   approved licensees, and managing license agreement renewals
• Ensure proper product liability insurance coverage from all licensees 

Marketing Services
• Distribute licensee lists to the campus bookstores and other local retailers
• Meet with local retailers during campus visits to discuss the licensing program
• Advise your organization on the implementation of the marketing strategies 

These core services are meant to handle all requirements and aspects of a successful licensing program. If desired, services such as new logo development, additional audits, local event enforcement, and promotional program implementation of the marketing strategies as a part of the strategic licensing plan are available on an a la carte basis.